About Us



Our Company


The agency was established on September 25, 1961 by Norman Shadduck Sr. For most of our 50 year history, we have been located on the East Side of Binghamton. The purchase of our current building at 32 Broad Ave shows our commitment to the East Side, the City of Binghamton, and surrounding communities.

Sons Norm, Mark and Dave followed founder Norm Sr. in the business and purchased the agency in 1988. In 2014, Suzanne Luce joined the firm as a Receptionist and Account Executive.

We offer property and casualty insurance (auto, home, business) and life insurance for individuals and businesses.

We are members of the Independent Insurance Agents and Brokers Association of America and Trusted Choice. We continually strive to provide excellent local personal service with the best possible companies and coverage to protect our growing list of clients.


Trusted Choice Pledge of Performance

Trusted Choice agencies are insurance and financial services firms whose access to multiple companies and commitment to quality service enable us to offer our clients competitive pricing, a broad choice of products and unparalleled advocacy. As a Trusted Choice agency, we are dedicated to you and are committed to treating you as a person, not a policy. This commitment means we shall:

  • Work with you to identify the insurance and financial services that are right for you, your family or your business, and use our access to multiple companies to deliver those products.
  • Guide you through the claims process for a prompt and fair resolution of your claim.
  • Help solve problems related to your coverage or account.
  • Explain the coverage‚Äôs and options available to you through our agency, at your request.
  • Return your phone calls and emails promptly and respond to your requests in a timely manner.
  • Provide 24/7 services for our customers, offering any or all of the following: emergency phone numbers, Internet account access, e-mail and call center services.
  • Use our experience and multiple company relationships to customize your coverage as needed.
  • Commit our staff to continuing education so they may be more knowledgeable in serving you.
  • Treat you with respect and courtesy.
  • Conduct our business in an ethical manner. We pledge this to you, our clients, and ask that you let us know if we fail to meet our commitment, so we may take corrective action.

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